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THE METRIC

Details Specifications
A long-standing, family-owned, traveler’s hotel at the edge of downtown Los Angeles, has been revitalized as the new boutique hotel, The Metric. Blik was tasked with the design of the environmental branding graphics, logo and wayfinding signage and the goal was to create a welcoming space balancing the energy of the urban environment with the serene, modern interior. Inspired by the construction materials - metal, concrete, glass - BLIK designed classic geometric patterns with an earthy color palette for the wallpaper murals in the community areas and down the hallways. The patterns are reinterpreted for the elevator bays giving each floor a unique branded identity.