blik. press release

Say what? Speak your mind and punctuate your thoughts with 2x4 for Blik graphics. Is your furniture trying to tell you something? It's never been so easy to speak without saying a word.


Modular Icons $50	Punctuation Flowers $25

VENICE, CA: Blik, the innovative maker of self-adhesive surface graphics, is proud to announce a new partnership with 2x4, Inc., an award-winning design firm. The design collaborative created three graphics for Blik: "Modular Icons", "Thought Bubbles" and "Punctuation Flowers." 2x4 drew from their early design projects using typography to create large graphic flowers and shapes for Blik.

"We wanted to play with a few of the ideas we'd been using in our spacial/3D projects," said Georgianna Stout, founding partner and creative director. "2x4 often works on projects where we are defining space, whether it be with words or large graphic gestures."

2x4 also designed a series of multiple shaped thought bubbles. Buyers can choose from a series of pre-set statements, or write in their own. "We came up with a whole string of ideas and worked closely with Blik to edit them down to a group that worked well together...always keeping in mind that the graphics should be fun and user friendly," continued Stout.

Based in New York, 2x4 is a multidisciplinary design studio founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout. The firm's expansive practice engages print, film/video, web and environmental design. 2x4's compact scale - 3 partners, 20 designers and a small administrative staff - insures intimate involvement by the partners and designers in every aspect of a project from concept to delivery. 2x4's intellectual and creative focus is on the thoughtful, dynamic, often unexpected, expression of meaningful content - medium follows a rigorous analysis of message, context and audience - for art, design, architecture, fashion and cultural clients.

For a limited time, Blik will be giving away 10 copies of 2x4's "IT IS WHAT IT IS" book - an representation of 1,000 design artifacts executed by 2x4 over the course of the studio's 15-year history. Customers who order 2x4 by Blik graphics will be entered to win the book, a $45 value. The entire line of 2x4 for Blik graphics is available online at Blik

High-res images available. Email pr@whatisblik.com

ABOUT 2x4, Inc.: Based in New York, 2x4, Inc. is a multidisciplinary design studio founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout. Recent 2x4 clients include Prada, MTV, Lincoln Center for the Performing Arts, Yale University, Gehry Partners, The Museum of Modern Art, Nike, the Office for Metropolitan Architecture and the Guggenheim Museum. Current 2x4 projects include branding and architectural design for Clo, a wine bar in New York; a wayfinding and information system master plan for the new Chinese Central Television Headquarters in Beijing; several projects on the Novartis campus in Basel, Switzerland; and new brand identities for the Harvard Art Museum, the Los Angeles County Museum of Art, and New York City Opera. In 2006, 2x4 was awarded the National Design Award for Communications by the Cooper-Hewitt National Design Museum. For more information visit, www.2x4.org.

ABOUT BLIK: Based in Venice, CA, Blik is the leading designer and maker of innovative self-adhesive, removable surface graphics. Co-founded in 2002 by architect Scott Flora and food editor Jerinne Neils, Blik was an exploration into the concept of the "wall as canvas." Today, through groundbreaking production methods, original design and collaboration with such brands as Threadless, Upper Playground, Nintendo and Charles & Ray Eames, Blik is an I.D. Magazine Product Design Distinction Award Winner and participated in the esteemed Cooper-Hewitt National Design Triennial. The full Blik product line is available online and at retailers worldwide. For more information please visit www.whatisblik.com.

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