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LA-based illustrator Patrick Hruby teams up with Blik for Imaginary Castle, a colorful patterned Russian dreamland.

Imaginary Castle  Price range: $45-$110 Imaginary Castle detail  

VENICE, CA, JUNE 21, 2011: Blik, the innovative maker of self-adhesive surface graphics, is pleased to be working once again with Patrick Hruby, an LA-based illustrator who dreams in inspiring colorful hues. His Imaginary Castle wall decal brings an Eastern European design sensibility to life with ornamental details, vibrant colors and onion-shaped domes.

Hruby first paired up with Blik in 2010 when he was a graduating student and Spring 2010 valedictorian at the renowned Art Center College of Design. Earlier in the year, Blik had mentored Hruby's fellow Art Center peers in the school's Advanced Illustration Studio class.

This serendipitous connection led Hruby to turn to Blik to manufacture his final project, Imagine Something Beautiful. Each year, the Art Center faculty gives a feature wall in the main school entranceway to one star student to display their final project. Hruby's project was selected for the space and he approached Blik to help execute his vision and overcome the challenge of placing the design on the school's grad wall. The transformation of Hruby's illustration into a wall graphic was easy as Imaginary Castle was always conceived as a wall decal.

"I wanted to create a magical place that was large enough to make you feel as if you were there," said Hruby. "Imaginary Castle pays respects to my Eastern European heritage and grandparents. I've always been fascinated with that design aesthetic and wanted to try my hand at it."

The punchy colors add dimension to the large-scale design, making the decal "pop-off" the wall and appeal to children's vivid imaginations and fairy tale sensibilities.

"We were captivated by Patrick's style," said Blik co-founder Scott Flora. "Imaginary Castle is a vibrant cityscape reminiscent of Mary Blair's It's a Small World. With its interesting shapes and modern aesthetic, we envision Imaginary Castle transporting kids into a color-filled playground. Keep your eye on Patrick, he is definitely an illustrator to watch."

Imaginary Castle will be available in two sizes on June 22, 2011: a 36-inch wide wall decal ($45) and a 6-foot wide wall decal ($110) at Blik. High-res images available. Email heather@whatisblik.com

ABOUT PATRICK HRUBY: Patrick Hruby graduated from Art Center College of Design in 2010. Since then, his work has caught the eyes of clients such as New York Times Magazine and AMMO Books. Hruby's versatile aesthetic has led to designing style boards for clients like AT&T, Coca-Cola, and US Cellular. Besides commercial work, he also exhibits in various galleries, including a solo exhibition at Sloan Fine Art and CultureFix New York, and group exhibitions in Los Angeles at Giant Robot, R&R Gallery, and Gallery Nucleus. Beginning in mid-July, Imaginary Castle will be also available as a giant floor puzzle by AMMO Books. To learn more about Patrick Hruby, visit www.patrickdrawsthings.com

ABOUT BLIK: Based in Venice, CA, Blik is the leading designer and maker of innovative self-adhesive, removable surface graphics. Co-founded in 2002 by architect Scott Flora and food editor Jerinne Neils, Blik was an exploration into the concept of the "wall as canvas." Today, through groundbreaking production methods, original design and collaboration with such brands as Threadless, Upper Playground, Nintendo and Charles & Ray Eames, Blik is an I.D. Magazine Product Design Distinction Award Winner and participated in the esteemed Cooper-Hewitt National Design Triennial. Blik was recently named as one of Entrepreneur's Top 100 Brilliant Companies for 2010. The full Blik product line is available online and at retailers worldwide. For more information, please visit www.whatisblik.com.

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Blik Surface Graphics, P.O. Box 1663, Venice, CA 90294