blik. press release

Are you old enough to remember breakout? Did you grow up obsessing over robots? If so, you'll love the playful new graphics from Hybrid Design.


Heart Breakout $60	Visible Robot- Large $85

VENICE, CA: Blik, the innovative maker of self-adhesive surface graphics, today announced a new partnership with San Francisco-based design duo Hybrid Design. The non-traditional design firm created four graphics for Blik: "Visible Robot", "Visible Ghost", "Bike Love" and "Heart Breakout."

Hybrid Design is the brainchild of husband and wife team of Brian Flynn and Dora Drimalas. Blik was drawn to Brian and Dora's diverse, yet complementary design styles, in addition to Dora's home accessories line, Hybrid Home. When choosing what existing Hybrid images to select for Blik, Brian and Dora focused on graphics that have a strong emotional attachment for their customers.

"Our work comes from inside of us - a graphic narration of what we are thinking," said Flynn. "We try to find ways to say things that are somewhat universal, but in our own unique way that twists obvious meanings with individual references."

Hybrid Design's graphics tell a visual story: whether it's a first crush in "Bike Love" or the memory of playing Atari's Breakout for the first time in "Heart Breakout." The four images are a graphic narration of feelings played out by a visual collage of influences. Look closely at the "Visible Robot" - do you see the insides on the outside? Afraid of the dark? "Visible Ghost" will keep the ghosts away. The entire line of Hybrid Design for Blik graphics is available online beginning April 21 at Blik

"We have wanted to do wall graphics for sometime," continued Flynn. "When the opportunity came to work with Blik, they were great in not asking us to change what we do to fit the medium. It was an easy partnership and the best partnerships always feel that way. Just like Saturdays or skipping school..."

High-res images available. Email pr@whatisblik.com

ABOUT HYBRID DESIGN: Hybrid Design was formed by the husband and wife design team of Brian Flynn and Dora Drimalas. By blending their contemporary, yet diverse design styles and methodologies, Hybrid produces one-of-a-kind concepts not usually expected from a traditional design firm. Hybrid Design focuses on complete brand strategies, beginning with initial concept and ideation, and then followed through to identity, retail, environmental and product design. From corporate clients such as Nike, Starwood Hotels, and Vans to more youth driven clients such as Upper Playground, Akademiks, Mecca USA as well as their own brands Super7, Hybrid Home and Allies of the R:Evolution (R:E), Hybrid brings a concept driven approach to every project and client regardless of size or budget. For more information visit, www.hybrid-design.com.

ABOUT BLIK: Based in Venice, CA, Blik is the leading designer and maker of innovative self-adhesive, removable surface graphics. Co-founded in 2002 by architect Scott Flora and food editor Jerinne Neils, Blik was an exploration into the concept of the "wall as canvas." Today, through groundbreaking production methods, original design and collaboration with such brands as Threadless, Upper Playground, Nintendo and Charles & Ray Eames, Blik is an I.D. Magazine Product Design Distinction Award Winner and participated in the esteemed Cooper-Hewitt National Design Triennial. The full Blik product line is available online and at retailers worldwide. For more information please visit www.whatisblik.com.

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