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Blik Custom Update: Mattel Children's Hopsital, UCLA, Leo Burnett, Grupo Gallegos & Keith Haring Pop Shop

Our design studio, otherwise known as Blik Design/Build, has been insanely busy the past few of months. Last fall, we let you in on our work for Google’s new Venice campus and today we’ve got four more projects to share with you.

MATTEL CHILDREN’S HOSPITAL UCLA
We are very excited to share our work for Mattel Children’s Hospital UCLA, part of the Ronald Reagan UCLA Medical Center. Mattel asked Blik to art direct all aspects of the project as well as design, manufacture and install wall graphics at the Mattel Children’s Hospital UCLA Play project. Housed within the I.M. Pei designed Ronald Reagan UCLA  Medical Center, Mattel Children’s Hospital UCLA was named with a generous gift from Mattel Children’s Foundation.

The facility is beautifully designed with minimalist details and clean lines. The goal of the Hospital Play project is to infuse the space with…well, a sense of playfulness essential to development, learning, healing and growth. The project started with a pilot phase, focusing on the 5th floor. We worked with one of our collaborators, Patrick Hruby, to create a magical world for the kids complete with an enchanted forest, whimsical garden and an undersea adventure. The big unveiling was during the hospital’s annual holiday party in December and was a huge hit with the patients and their parents. We think the photos tell the story best. The project will continue this year as it expands to other floors.

BLIK CUSTOM UPDATE: MATTEL CHILDRENS HOSPITAL UCLA, LEO BURNETT, GRUPO GALLEGOS & KEITH HARING POP SHOP

 
BLIK CUSTOM UPDATE: MATTEL CHILDRENS HOSPITAL UCLA, LEO BURNETT, GRUPO GALLEGOS & KEITH HARING POP SHOP

 
LEO BURNETT
Leo Burnett, the premiere, powerhouse international ad agency came to us to manufacture and install custom graphics throughout the 21st floor of their Chicago headquarters. The centerpiece was a giant illustrated mural spanning two walls and a glass door. The challenge was to create and install wall panels that appear seamless leaving only the spectacular artwork as the focal point. See the giant numbers below? We screen printed them directly onto the wall and each number was designed out of tiny, intricate elements such as rockets, text, slinkies and musical notes.

BLIK CUSTOM UPDATE: MATTEL CHILDRENS HOSPITAL UCLA, LEO BURNETT, GRUPO GALLEGOS & KEITH HARING POP SHOP

 
BLIK CUSTOM UPDATE: MATTEL CHILDRENS HOSPITAL UCLA, LEO BURNETT, GRUPO GALLEGOS & KEITH HARING POP SHOP

 

GRUPO GALLEGOS
Grupo Gallegos, an ad agency focusing on the Hispanic market, asked us to bring an original illustrated mural to life in their redesigned office space in sunny Huntington Beach, CA. The challenge of the large, 46′ x 9′ mural was to capture and maintain the integrity of the detailed sketched strokes through seemingly seamless full color printed panels.
BLIK CUSTOM UPDATE: MATTEL CHILDRENS HOSPITAL UCLA, LEO BURNETT, GRUPO GALLEGOS & KEITH HARING POP SHOP

 
KEITH HARING POP SHOP
Last October, Pace Prints in New York City had a Keith Haring exhibition of prints and small-scale multiples by Haring. The exhibit included a special Pop Shop installation. Blik was brought on board by the Keith Haring Foundation to help recreate the famed Pop Shop mural environment. Blik used original artwork from The Haring Estate to create wall panels and wrap the entire “pop-up” Pop Shop from floor to ceiling. We think you’ll agree that the exhibit really “popped!”
BLIK CUSTOM UPDATE: MATTEL CHILDRENS HOSPITAL UCLA, LEO BURNETT, GRUPO GALLEGOS & KEITH HARING POP SHOP

Whew. Just reading this makes us tired. Nice work team!

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